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"Pritzker Group leads $7 mln funding of G2 Crowd". ^ Goldfisher, Alastair (July 29, 2015).
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"G2 Acquires Advocately To Streamline Software Review Collection". "G2 Crowd Co-Founders Godard Abel and Matt Gorniak Return as CEO and CRO". "The 'Yelp for business software' raises $7 million to help corporate shoppers". "The Art and Science of Sniffing Out Fake Reviews". ^ Desmarais, Christina (May 20, 2014)."G2 Crowd – disrupting the Gartner quadrant model". Institute of Industry Analyst Relations (IIAR). "Will research crowdsourcing finally move analyst firms to an experience business model?". G2 Crowd hires ex-IDC analyst Mike Fauscette as head of research.Coolest Companies nominee (Chicago Inno).50 on Fire Award nominee (Chicago Inno).Top 100 Small Business Influencer Award (Small Business Trends).Adrienne Weissman, G2 Crowd (Crain's Chicago Business).Top 100 nominee Chicago Innovation Award.G2 has been nominated for and earned a number of awards since its founding for its growth and culture. In September 2016, G2 reached more than 100,000 reviews. In January 2016, G2 reported more than 400,000 sessions per month, and includes more than 400 product categories. The firm also reported that more than 3,000 reviews were submitted per month on average. In December 2015, G2 surpassed 50,000 verified-user product reviews, more than 28,000 of which were submitted that year.
#G2 software categories series
The Series D funding brought G2's total funding to $257 million and put G2 on the list of Unicorn startups that are valued at over $1 billion. In 2021, G2 reached a $1.1 billion valuation with a $157 million Series D funding. The funds are being used to help the company expand into services. In 2017, G2 secured a $30 million Series B, led by VC Accel with participation from LinkedIn and the company's founders. G2 Crowd announced it would use these funds to invest in its leadership and capabilities. Investors included 2014's contributors in addition to co-founder Godard Abel, Thomas Lehrman, and Scott Dorsey. In 2015, G2 raised an additional $7 million in Series A funding led by Pritzker Group Venture Capital. In 2014, G2 raised $2.3 million in seed funding from investors, including Chicago Ventures, Hyde Park Venture Partners, Andrew Filipowski, and Greg Jones, founding CEO of uBid. In May 2019, G2 acquired Advocately, a B2B customer advocacy platform, with the aim of amplifying customer voices and accelerating review collection. In early 2018, G2 Cofounders Godard Abel and Matt Gorniak returned to the company after a brief period building Salesforce acquired Steelbrick CPQ.
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When Abel left to continue building Steelbrick (now Salesforce CPQ) with Salesforce, Handorf took over as CEO, a role he continues in today.Ī beta version of the review site launched in December 2012, with several thousand users testing the service before its full launch in 2013. In 2012 five former employees of BigMachines – Tim Handorf, Godard Abel, Matt Gorniak, Mark Myers and Mike Wheeler – founded G2, with Abel serving as president. An individual researching software can build their profile and filter information provided by reviewers similar to themselves based on company size, user role and user industry. The reviews submitted to G2 are available for public consumption. The four quadrants in a G2 Crowd Grid are Leaders, High Performers, Contenders and Niche.
Satisfaction and market presence ratings are generated based on product reviews and market presence data, which are then used to plot products onto a quadrant.
Information from reviews is aggregated to score business software products on The Grid SM, which acts as a competitor to Gartner's magic quadrant review model.
#G2 software categories verification
G2 also requests screenshots of the reviewer using the product for verification purposes. In addition, reviews are manually screened and voted on by the community to discourage spam and unhelpful comments. G2 attempts to identify fraudulent user reviews through an algorithm that identifies employees at companies reviewing their own products and employees at companies reviewing their competitor's product. To encourage reviewers to participate, some users are compensated by G2.com with gift cards, contest rewards and reputation points on the website. Platform users can sign in with a LinkedIn account and can review the products they use. The company was launched in May 2012 by former BigMachines employees, with a focus on aggregating user reviews for business software.
G2.com, formerly G2 Crowd, is a peer-to-peer review site headquartered in Chicago, Illinois.
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