Differences In Post Impressions/ Engagement By Industry On the other hand, you do have influence on the state between - creating Engagement (Comments and Reactions or Shares) and increasing the Dwell Time (how long someone engages with your post). You don't have influence on the AI selection or human editor part. To generate a viral state with your post, you have to be confirmed by a human editor. The above shows a simplified version of LinkedIn's algorithm, indicating how content is processed and displayed on the platform. LinkedIn's Mission Statement "Connect the world's professionals to make them more productive and successful." = LinkedIn wants to encourage interaction between people on the platform.īy knowing what LinkedIn wants we can dig deeper to see how they decide who gets reach and who doesn't stand a chance at going viral. This part is less actionable, so if you're familiar with the foundations, jump to the tips straight away!
In this section of the post, I will cover the technical fundamentals of when a post gets reach, as well as how this can depend on the industry and what role LinkedIn's vision plays in all of this. Technical Fundamentals Of Generating Reach On LinkedIn So instead of sharing platitudes, we'll go through this process step by step, starting with the technical basis of how LinkedIn decides if a post gets visibility or not.īy the end of the article, you'll have a good understanding of how you can leverage LinkedIn's algorithm to give you more visibility.
#Clipsy in linkedin how to
Understandably.īut simply asking how to get more impressions is like asking how to get more money.
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